Power

The electricity market is characterized by its operators’ daily need to influence both structure and supply chain costs, in order to offer the market price-competitive products.

Attention to sales issues is also a key factor, in terms of offer definition and also performance control and post-sales services management.

The setting-up of electricity market platforms gave enormous importance to all those energy management phases upstream of the sales offer, with each operator forced to continuously find the right balance between infrastructure costs and supply and trading surcharges.

In this context, the operator has a considerable (although not complete) amount of information about the end-customer that is often not fully exploited because of the higly complex nature of processing, summarizing it and rendering these large amounts of data profitable.

Though operating at highest efficiency due to, for example,  minimized imbalance and maximized spread between procurement and market prices, the achievement of profitability and growth objectives is not guaranteed. The definition of a complete offer with the right mix of prices and services, which addresses the specific needs of different categories of end users, is not an easy task, especially when it comes to designing the appropriate sales and direct marketing actions to improve performance in areas such as attrition and non-payment.

In conclusion, information is the cornerstone on which any player has to build in order to meet the market challenge.

That is why i4C offers E4C Suite Power: a single, integrated and modular suite responding to the needs of the power market.