Customer Relationship Management

The E4C Gas solution for advanced customer relationship management creates a valuable link between operators and customers in the gas market. The applications in this area involve the whole chain of Sales & Marketing activities, with the aim of:
 

• Attracting more customers and reaching higher margins

• Retaining the most profitable customers for longer

• Strengthening the customer relationship, broadening offers and services

• Identifying and reducing the default risk

• Perfectly fitting the range of products and services to customer needs

Taking advantage of the full integration with other modules in the suite, in order to minimize data preparation efforts, the E4C solution for CRM copes with each of these areas with the typical i4C attention to analytical aspects. Though using the most advanced statistical techniques for clustering and scoring, it ensures the user transparency, as well as the ability to apply business-driven principles and to edit the outcomes at any time, easily and quickly.