Propensity

The Propensity module allows users to manage product marketing campaigns using accurate targeting methods, thereby reducing campaign costs and increasing sales.

For each marketing campaign, Propensity allows users to identify which customers are most inclined to purchase the product/service offered, increasing the redemption rate and decreasing the number of names to contact or for the network to work on.

Objectives
 
Features
  • Anticipate customer response to the commercial offerings in the banking market
  • Get the most accurate forecasts
  • Simplify the forecasting process
  • UCV: unique customer view with data model specifically for banking
  • Calculation of specific drivers for propensity models based on the UCV
  • Step-by-step process modelling
  • Availability of state-of-the-art algorithms for propensity analysis

 

 

 Screenshots
Propensity