LoginM4C Strategy & Sales
Whether it’s managing business and strategies, monitoring sales, or identifying the best marketing actions, the modules in the M4C Sales Strategy & Business solution provide simple tools to solve concrete business problems, offering considerable back-up in decision-making.
The modules include:
Budget
Through the Budget module, users can manage the process of defining the marketing budget, including all the useful aspects (sales network/sales force, expansion into new areas, introduction of new articles, promotional activities). The definition of the budget is performed in collaborative mode, managing the process workflow, with the option of applying either bottom-up or top-down approaches to reconciling forecasts.
Planning
The Planning module allows users to define plans for the short, medium and long term, allowing them to create activities and actions, linking them, in a plan format, to the various corporate areas and defining specific goals and criteria by which to measure them. The module allows simultaneous and integrated management of various kinds of business plans (strategic, operational, economic, finance, marketing).
Sales Insight
The Sales Insight module allows users to monitor all the indicators of interest (sales, margins, KPIs) through both detail and summary dashboards, offering different types of users (from sales managers to area managers and product managers) easy access to views that are appropriate for their area of business.
Pricing
When it comes to managing the optimal sale price for each product for each area/channel/customer, the Pricing module helps the user study the link between sales of products or product lines, supply structure, the effect of promotions and partnerships, as well as competitive pressure. Through analysis of the optimal sale price in relation to the manufacturing plan, the user can determine the best price point to maximise sales and/or margins.
Best Offer
The Best Offer module helps users find the best deal to offer customers (end users/distributors/sole agents), through analysis of the log detailing the orders and purchases made all the customers. For each customer, the system pinpoints the optimal set of products to be recommended at the next contact. Each suggested purchase is assigned a likelihood of purchase rating, together with the theoretical earnings, which allows users to make the most of all contact opportunities (e.g. visits, reordering, phone calls), offering the best product at the best time.
Best Bundle
Through the Best Bundle module, users can find the ideal mix of products to put in a bundle, in order to reach sales rotation and/or margins targets for individual articles.
Best Bundle analyses the sales log and helps to define which categories of products should be put together.
The solution will provide the different product mixes that meet the business goals set and have the greatest chance of success.
