LoginR4C Suite Retail
In the field of analytical applications, i4C leads the way. Analytical applications set analysis technologies in the context of different vertical markets, so that users can anticipate needs, understand customers, and optimise key business variables.
R4C is the i4C suite dedicated to the retail world, which offers customer analysis, forecasting, and optimisation solutions that are extremely market-specific. Offering high added value, these solutions are based on strong methodological elements, but packaged in a form that makes them attractive and manageable to business users.
The i4C analytical applications capture and exploit the relationships between price/promotion/assortment/customer segments/points of sale, their crossover effects, and the feedback effect on logistics, stocks, or energy costs.
R4C allows users to:
- forecast demand for items (only buy what you will sell!)
- define prices, promotions, and discounts according to margin strategies
- work out what assortment on the shelf will help reach sales targets
- minimise inventory costs
- stop unavailability of high-demand goods
- know their customers, create loyalty, and anticipate their needs
- cut costs, including power bills
The R4C suite features four solutions:
- Demand Planning translates pricing choices, shelf assortment and promotion into a sales forecast per item. The DP solution has a broad understanding of the forecasting process and even allows users to manage issues such as data quality, or integration of plans which originate as peripheral to the company and need to be centralised.
- Optimization is a decision support tool for pricing, promotions, assortment and logistics, which orients choices toward a single goal, i.e. getting good margins
- CRM lets users manage the complexities of the world of customers, identifying groups with similar tastes and needs, i.e. clusters which should be better targeted with loyalty, promotion, and communications actions.
- Energy Management helps users cut down their power bills, supporting energy managers in their decisions within an increasingly cost-conscious world.
