i4C partecipa al Workshop: "Modern Analysis of Customer Satisfaction Surveys"

 

i4C parteciperà al Workshop: "Modern Analysis of Customer Satisfaction Surveys" che si terrà a Milano il 14 Giugno 2011, presso il Dipartimento di Scienze Economiche, Aziendali e Statistiche dell'Università degli Studi di Milano.

 Sarà un'occasione per scoprire le nuove tecniche di analisi della Customer Satisfaction, grazie ad autorevoli relatori e testimonianze dirette dal settore.

i4C è lieta di portare la propria esperienza in qualità di Business Analytics Partner.

 

Segue l'agenda completa del workshop:

Preliminary Program

  • 10.00 – Coffee Break Welcome

Franco Donzelli, Head of the Department Economics, Business and Statistics

 

Morning Session

Chairman: Prof. Pier Alda Ferrari

  • 10.30 R.S. Kenett (KPA Ltd. Raanana Israel and NYU-Poly New York )

“The ABC Survey Data Analysis: A Comparison of Methods”

  • 11.00 L. Grilli and C. Rampichini (University of Florence)

“Multilevel models for ordinal variables”

  • 11.30 F. De Battisti (University of Milan)

“Customer Satisfaction and Rasch Model”

  • 12.00 D. Piccolo: (University of Federico II of Naples)

“Customer Satisfaction and CUB”

  • 12.30 G. Boari, A.Bonanomi and G.Cantaluppi (Catholic University of Milan)

“Measurement scales and Latent variables”

  • Lunch

 

Afternoon Session

Chairman: Prof. Giovanna Nicolini

  • 14.00 Antonio Chiesi (Department of Social and Political Studies, University of Milan)

"Customers and employees satisfaction. Different approaches to similar questions?" 

  • 14.20 Fabrizio Borrelli and Luca Camporese (BNL Group BNP Paribas and i4C)

"Customer Experience and Loyalty" 

  • 14.40 IBM Software Group - Business Analytics

“Customer Satisfaction: data and software technologies” 

  • 15.00 E. Lozza, G. Graffigna, A.C. Bosio (GfK Eurisko and Faculty of Psychology, Catholic University of the Milan)

"Interlacing qualitative and quantitative: a mixed methods approach in a customer experience survey" 

  • 15.30 Panel Discussion: The Future of Customer Satisfaction Surveys

 

  • 17:00 Coffee Break Closure

 



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